Invite only · Pay per call · Lead gen

The money isn’t in the calls. It’s in the middle.

Buyers on one side, publishers on the other, and you between them taking a cut of every call that connects. The playbook, the lists, the contracts and the tech — from operators already running it.

• 01

  Fundamentals

  How pay per call actually works, the ecosystem behind it, and the language everyone in it uses.

• 02

  Publishers

  Where the calls come from. Sourcing, vetting, and the list of publishers we already trade with.

• 03

  Buyers

  Who pays for them. Finding buyers, MSAs and IOs, invoicing, and actually getting paid.

• 04

  Tech

  The plumbing. Ad centre, tracking, real-time bidding, retargeting and reporting.